Originally Published on 12.16.23 by Blackmagic Design
Fremont, CA, USA – Friday, December 16, 2022 – Blackmagic Design today announced that the launch of producer and musician Felice LaZae’s new Web3 visual album “Prologue” is relying on a Blackmagic Design production and post workflow. The launch includes a digital collection with access to exclusive live stream performances on the402.xyz, a platform that helps creators monetize and engage with their superfans through token gated live streams. Additionally, there is a short film set to five songs from “Prologue” presented as a visual album.
LaZae explained, “I’m giving my audience access to unlock my visual album via digital collectible tokens minted on the blockchain. This interactive experience allows them to watch the visual album, as well as play through a series of clues about easter eggs embedded in the video and the making of the album. Plus, they get access to behind the scenes footage, memorabilia, and more. As fans explore the experience, they will discover more digital collectibles that unlock additional exclusive VIP experiences and early access to tickets.”
LaZae is using Blackmagic Pocket Cinema Camera 4K digital film cameras and an ATEM Mini Pro live production switcher to produce the launch’s gated live streams, which included a performance of holiday classics during the minting party for her “Prologue” digital collectibles, as well as the upcoming release party for “Prologue” and a “Felice and Friends on the402” event where additional artists pioneering in Web3 will be featured alongside LaZae.
With this album launch, it was important for LaZae to create something special for fans and highlight musicians who are pushing the boundaries of content creation in the Web3 space.
“I wanted to direct the visuals to feel like a film while including interactive elements that you don’t normally get with conventional videos,” she said. “I chose Blackmagic Design because of the quality and affordability of the gear, which ultimately translated to my live streams, visual album, and overall content. It’s a great way to produce professional looking video without breaking the bank.”
LaZae concluded, “By using a combination of music, visuals, and interactive elements, I want to show audiences how blockchain and Web3 technology can create unique experiences and meaningful interactions between fans and artists. I want people to feel both happy and a sense of ownership when they access content that only my Web3 digital collectibles can provide. This is similar to how we felt in the past when collecting physical music albums, which is something you don’t quite experience with streaming platforms but is a great addition to the listening and viewing experience.”
To learn more about Felice LaZae and her upcoming projects visit www.felicelazae.com.
Press Photography
Product photos of Pocket Cinema Camera 4K, ATEM Mini Pro, DaVinci Resolve Studio, and all other Blackmagic Design products are available at www.blackmagicdesign.com/media/images
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com